FIRST LOOK: THE MAKING OF COLDPLAY’S CHOOSE YOUR OWN FATE VIDEO FOR “INK”

‘In November, pop-rock titans Coldplay released a gorgeous and engaging interactive video for “Ink,” a single from their chart-topping 2014 album Ghost Stories. The animated clip, developed by Los Angeles design agency Blind, is a choose-your-own-adventure-style story about a lost traveler given multiple opportunities to chase his elusive lover or go his own way. In all, there are more than 300 possible paths and stories a viewer can experience.’
FastCompany Magazine